Social Media in Qatar
As the world of social media continues to evolve, Qatar stands out with a digitally engaged population that uses various platforms for communication, entertainment, business, and news. In this article, we explore the most popular social media platforms in Qatar in 2025, based on recent statistics, user trends, and expert recommendations.
The Digital Landscape in Qatar
According to recent reports, over 99% of Qatar’s population has internet access, and more than 96% actively use social media. This makes Qatar one of the most connected countries in the region.
Top Social Media Platforms in Qatar (2025)
Below is a table showing the most used platforms by percentage of users in Qatar:
| Platform | User Percentage | Key Audience |
|---|---|---|
| 89% | All age groups | |
| 81% | Youth & professionals | |
| TikTok | 74% | Gen Z & Millennials |
| Snapchat | 67% | Teens & young adults |
| 59% | Older users & expats | |
| YouTube | 88% | Content consumers |
| Twitter (X) | 43% | News & public figures |
| 31% | Professionals & B2B |
“Qatar is a unique market where visual platforms like TikTok and Instagram dominate, yet traditional networks like Facebook and Twitter still hold relevance,” – DataReportal.
Demographics and Behavior
Younger generations prefer video-based platforms such as TikTok and YouTube, while professionals lean towards LinkedIn for business growth. Meanwhile, WhatsApp remains the go-to platform for daily communication across all age groups.
Key Insights for Marketers
To grow your brand presence in Qatar, businesses should focus on platforms that align with their audience:
TikTok & Instagram for brand awareness and influencer campaigns.
YouTube for tutorials, product demos, and educational content.
LinkedIn for B2B marketing and professional services.
WhatsApp for customer service and direct communication.
Visual Comparison
A visual representation of social media usage trends in Qatar.
Final Thoughts
Social media in Qatar offers immense opportunities for growth if approached strategically. Whether you’re a startup or an established company, choosing the right platform can determine the success of your marketing campaigns.
How Lumiere Advertising Helps Brands Succeed on Social Media
At Lumiere Advertising, we offer cutting-edge digital marketing services in Qatar tailored to local trends. Our team specializes in:
Social Media Management
Content Creation
Photography & Videography
Campaign and Event Marketing
Creative Design & Branding
Whether you’re targeting Gen Z on TikTok or engaging professionals on LinkedIn, Lumiere crafts content and strategies that resonate with your audience and deliver measurable results.
